Artist Merch · Hip-Hop
Run The Jewels
How a signature gold-hands logo became one of the most sought-after collectibles in the duo's merch store.
Background
Run The Jewels wanted distinctive merchandise to align with an album release. The duo were after products that reflected their edgy, high-quality image while doubling as collectible items — and approached GMI specifically for our expertise in premium, customizable grinders.
The challenge
The core objective was designing grinders that captured Run The Jewels' brand essence while keeping full functionality and a luxury feel. Success meant meticulous attention to detail and precise customization so the pieces stood out among the group's merch offerings.
The solution
We developed grinders in premium 4-part and 2-part designs. The standout element was the group's signature gold hands logo — 3D-engraved and displayed prominently on each piece — paired with a matching engraved scraper. High-grade aluminium construction delivered durability, with polished finishes, magnetic lids and fine-mesh screens for optimal performance.
The result
The custom grinders became bestsellers within Run The Jewels' merchandise lineup and gained recognition as collectible cannabis accessories. The success deepened the group's fan connection while cementing GMI's reputation for brand-aligned customization.
